<p>Hard-to-heal wounds have a negative impact on patient wellbeing, are challenging for clinicians to manage and are costly to the health economy. Globally, healthcare providers are facing significant cost-efficiency drives and increasingly under pressure to balance the cost of care with the delivery of high-quality patient outcomes. Breaking the cycle of hard to heal wounds requires a proactive approach that includes recognising and understanding the extent of the problem, early intervention using advanced wound technologies that improve healing rates, reduce clinical time, avoid hospital admission and improve patient satisfaction. In addition, as more wounds are treated in the community setting instead of hospitals, the development of technologies that are easy to use can support self-management programmes, reducing reliance on healthcare professionals and empowering patients to engage in their own care.</p>